Analyst Insight: Sales and operations planning (S&OP) has been evolving for over three decades; its most recent iteration is Integrated Business Planning (IBP). While many companies struggle to derive full value from S&OP/IBP, those that excel at it have gone beyond simply balancing supply and demand. Their IBP processes support better, faster and more profit-focused decisions and liberate untapped profit potential at key points in the supply chain. – Jim Snyder, Managing Director, and Brad Householder, Partner, PwC Advisory Practice