Analysis of 2013 and 2014 holiday sales data on 300,000 products indicated more sophisticated retail product management, higher quality merchandise offered at discounted prices, and promotions extended after the holiday season, suggesting a promotion trend retailers are likely to apply for the 2015 holidays and beyond.
Retailers in the United States are taking a huge risk by underestimating the buying power of the over-50 generation, according to a report by the Fung Business Intelligence Centre.
