Do modern-day retail customer-loyalty programs really make for loyal customers? The loyalty program is a tried and true maneuver to keep shoppers from straying to rival retailers. In its original manifestation, though, it was largely a means of mining information about customers, who were otherwise anonymous in the brick-and-mortar world. Read More
The platforms of both major political parties are based on the belief that the actions of presidents have a direct impact on the U.S. and global economy. But is that really so? Read More