In my work life, I believe that I am dealing daily with a type of cookie cutter. It is the design of a supply chain that is stamped or molded routinely without thinking about form and function. I am going to call it the supply chain cookie cutter syndrome. I feel that this syndrome is becoming more acute.
Cookie cutters come in all shapes and sizes. When I looked up the term in Wikipedia, I found an interesting antidote: "Cookie cutter," when used as an adjective, is defined as a "lack of originality or distinction" - a reference to the uniformity that results from the use of a cookie cutter. An example might be a reference to a suburban subdivision's housing, all looking pretty much alike, as "cookie cutter homes".
I thought hmmm. I am seeing more and more cookie cutter supply chains. What happened to the understanding of the basics?
