JustEnough Software Corp., a vendor of demand-management applications for retailers, distributors and brand owners, has released a Promotions Planning & Analysis tool for retailers. The offering allows users to understand the impact of each promotional offer on the overall category. They can evaluate how well each product category performed, based on the amount of space allocation in the promotion. They can determine how best to allocate advertising budgets across various media channels. And they can compare a product's response during non-promotional periods with results from each promotion, improving insight into the efficacy of advertising campaigns. JustEnough's demand-management applications include OnCloud, OnSite and OnMobile. They are geared to helping retailers, distributors and brand owners to forecast customer demand; plan assortments, allocations and inventory; shape demand and execute on those plans.
