"While there has been much focus on online-only shopping - and our own e-commerce sites have grown to a $1bn business - the reality is that the vast majority of sales still occur in physical stores," said Storch. "The successful brands will be those who offer the best products and services across all channels. As an omni-channel leader, Toys "R" Us is intensely focused on integrating stores, Internet, mobile, social and local components, and leveraging our many operational assets to offer new services is an ongoing strategic initiative. To compete in this changing world, retailers must be aggressive and seize the day!"
The retailer's omni-channel strategy utilizes its store base, distribution centers, e-commerce business, mobile platform and social networking sites to bring products and information to its customers. Toys "R" Us continues to invest in its store network to promote interaction with the brand and improve the store experience.
