As I worked with the data, several stories emerged in parallel to the main theme of the report on supply chain resiliency and the progress (or lack thereof) of companies on the path to supply chain excellence. One story that stands out for me is the race for supply chain excellence within the CPG peer group. It is a very competitive set of companies.

Overall, the CPG group, composed of Church & Dwight, Clorox, Colgate, Kimberly Clark, Procter & Gamble, Reckitt Benckiser and Unilever, is facing slower growth. With rising commodity prices, increasing complexity of the product portfolio and escalating costs for transportation, the companies in the peer group are fighting to reduce costs and protect market share.

As an industry analyst, over the course of the last ten years, I have worked with all of these companies. In the process, because I had not done an in-depth analysis of their progress on the Supply Chain Effective Frontier, I saw each of them as equals. They are not.

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Keywords: supply chain management, logistics & supply chain, performance management, supply chain efficacy