According to Manish Chowdhary, founder and CEO of multichannel ecommerce company GoECart, the obvious reason e-commerce sales have soared to new heights is convenience.
"Nobody wants to stand in line. It's much more convenient that you can get transactions quicker online than offline," said Chowdhary. "It's a matter of efficiency and [the] online channel provides unparalleled efficiency many times more efficient than any offline shopping."
Chowdhary said people used to shop offline for the social aspect attached to shopping offline, whether it's going to the mall with a friend or family member it was an experience.
