This new white paper delves into the evolution and different organizational points of view of demand planning and, in particular, examines which functional area within an organization should have responsibility and accountability for the Demand Plan to ensure the company's supply chain is optimized for efficiency and cost-effectiveness. The author demonstrates that it is the sales organization that is most closely tied to the demands of its customers and, therefore, is the most effective owner of the Demand Plan.

Please CLICK HERE to view this whitepaper.