There are a number of newly anointed experts writing articles about becoming demand driven. Their reports are piling up on my desk. As a writer of research on demand-driven supply chains for over eight years, I find many amusing. I like the idea that this old concept is gaining new steam; but unfortunately, too few people writing the articles really understand the concepts. Instead, I see a behavior that I call bait and switch. The article is written and the story is spun, but the solution offered is a supply-centric solution based on yesterday's technology. The original principles of a value network that can sense, shape and translate demand with near-zero latency are being lost in the fog.
