Prime shopping season demands that deadlines and customer expectations are managed accordingly. Customers expect great service for a value that is reasonable. It's better to promise longer delivery times and pleasantly surprise the customer by a day, than to have a frustrated or worried customer.

Customer retention is a function of exceeding expectations for quality and service; shipping in e-commerce is central to the perception of service.

Delivery errors are often learned the hard way, with the resulting customer complaints, lost time and decreased revenue.

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Keywords: fulfillment strategies, retail supply chain, holiday shipping, logistics services, value chain