![ONLINE SHOPPING SHEIN AMAZON EBAY iStock-Robert Way-1499148111.jpg A HAND HOVERS OVER A SMARTPHONE SCREEN BEARING LOGOS OF ONLINE SHOPPING SERVICES, INCLUDING SHEIN, AMAZON AND EBAY.](https://www.supplychainbrain.com/ext/resources/2024/04/29/ONLINE-SHOPPING-SHEIN-AMAZON-EBAY-iStock-Robert-Way-1499148111.jpg?height=100&t=1714396546&width=150)
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The digital economy is upending all industries and processes, placing a premium on speed, customer satisfaction, personalized products, and collaboration. These dynamics require companies to adopt a digitized, extended supply chain model that can respond immediately to dynamic changes and satisfy increasingly demanding customers.
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