The tool simulates JBP process consulting and best practices, and integrates them with the Symphony EYC Customer-Centric Retailing (CCR) platform. The collaborative process creates a shared plan and sets targets for improving growth and productivity. The workbench automates and digitizes the JBP process with structure and workflows that enable retailers to expand the range and scope of their JBP practices, according to Symphony EYC. The workbench promotes category business planning, supply-chain optimization, retail excellence, shopper marketing and profit-and-loss accounting for manufacturers and retailers, the partners said.

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