The role-based suite is designed to facilitate collaboration and optimize operations with specific workflows and tools for four key retail and CPG functions, Symphony Retail Solutions says. For retail, these include: Marketing Manager’s Suite, Category Manager’s Suite, Store Management Suite and Supply Chain Manager’s Suite. For CPGs, it includes: Supplier Collaboration suite, Shopper Marketing Suite, Consumer & Brand Insights and Cross-Media Insights.
Symphony Retail Cloud combines Symphony EYC’s customer-centric insights; Symphony GOLD’s retail planning, optimization and execution capabilities; and Simmons’ cross-channel consumer research and real-time cross-media measurement. It enables retailers and manufacturers to deliver more than 2 percent same-store revenue growth by driving customer insights into marketing, merchandising and supply chain decisions, the software provider says.
“Fundamental changes in consumer spending and behavior are changing the way retailers and consumer goods companies conduct business. At the same time, technology is evolving, brand loyalty is declining, and demographics are changing along with consumer preferences and economic uncertainty,” said Pallab Chatterjee, chairman for Symphony Retail Solutions. “Symphony Retail Cloud is meeting these challenges with a single, cloud-based offering that brings together customer insights to drive marketing, merchandising, supply chain and store operational decisions.”
