"Cash-to-cash" is defined as the period from when a company spends its first dollar on materials for a product, to when it gets back a dollar of revenue from the buyer. It's an extremely useful tool for assessing the way in which product gets to market, as well as the producer's bottom-line profitability. But many companies have a tough time implementing it. On this episode, we speak with Jay Fortenberry, a former executive with Honeywell, John Deere and Toyota. He has developed a "cash-to-cash series" model that claims to save companies millions of dollars through the removal of supply-chain inefficiencies. Turns out you can have a strong return on investment, but not be consistently generating cash. And the ability to do that, says Fortenberry, "is imperative for the survival of a business." Hosted by Bob Bowman, Managing Editor of SupplyChainBrain.

Look for a new episode of the podcast, which can be downloaded or streamed, every Friday on the SupplyChainBrain website and iTunes.

Show notes:

Fortenberry's report on "The Cash to Cash Series."

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