![Paris-Olympics-Medals-OK-TO-USE.jpg Silver, gold, and bronze Olympic medals from the 2024 Paris games, each with a hexagonal grey piece of iron embedded into the middle.](https://www.supplychainbrain.com/ext/resources/2024/08/12/Paris-Olympics-Medals-OK-TO-USE.jpg?height=100&t=1723522737&width=150)
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Supply-chain planners are struggling with the challenges of complexity and volatility. Madhav Durbha, vice president of industry strategy with Kinaxis, explains what they must to to meet the demanding requirements of the omnichannel. [Run Time (Min.): 9:42]
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