SmartFocus, a U.K.-based marketing software company, has said that Manchester United Football Club has selected its Intelligent Marketing software and consultancy services to acquire information about its supporters and interact with them.
SmartFocus will provide campaign management and marketing analytics technology as well as consulting services. Its Intelligent Marketing CRM offering integrates offline and online data, analysis, campaign, and performance management, providing a single view of the customer across the enterprise. It said integrated, descriptive and predictive analytics ensure that customers receive relevant and timely offers.
Source: CBR Online, http://cbronline.com