The inaugural U.K. Top 100 Corporate Modern Slavery Influencers will rank individuals on how much they have raised the awareness and led discourse on the issue through social media.
The list has been created by the built environment research group BRE alongside Sustain Worldwide, and it includes influencers from all sectors.
Shamir Ghumra, director of sustainable products at BRE, said he hoped the index would give those on the list “more energy, focus and recognition to go on and do even greater things.”
“It’s about increasingly raising the profile of these issues, and we’ve got some great people out there who are really acting as a catalyst for change,” he said.
The index is primarily based on individuals’ Klout score — a proprietary system that measures social media influence by looking at a person’s following and their engagement with others on a subject, in this case modern slavery. Ghumra said this method was chosen because it was a tested, transparent and consistent measure of influence.
