Tractor Supply Company, a national rural lifestyle retail chain, has expanded its delivery partnership with Roadie to offer same-day delivery from 100% of its 1,863 U.S. locations. The expansion comes three years after Tractor Supply initially launched its partnership with Roadie, a delivery service with a large local same-day footprint. Together, Roadie and Tractor Supply worked to accelerate the ramp up of same-day delivery in almost 80% of its stores in less than three weeks. Tractor Supply now offers customers same-day and next-day delivery on almost the entire inventory from its stores including livestock feed, dog food, power tools, tillers, riding lawn mowers, chicken coops and more.

“At Tractor Supply, we are committed to being the most dependable supplier of basic maintenance products for farm, ranch and rural customers. Now, more than ever before, our customers are depending on us to get them their essential goods in a timely manner so they can continue to take care of their families, homes, land, pets and animals,” said John Ordus, Executive Vice President, Chief Stores Officer at Tractor Supply. “It is incredibly exciting to be able to offer same-day delivery via Roadie at every Tractor Supply store.”

“Many national retailers struggle to reach rural customers. Everyone wants access to flexible, cost-effective delivery options – not just folks in major cities,” said Marc Gorlin, Founder and CEO of Roadie. “Not only did Tractor Supply need to ramp up service in almost exclusively rural markets, but in this crisis, they needed to do it in a matter of days, not months. Our model gives retailers almost unlimited scalability, whether they sell lawn equipment or llama feed.”

To schedule a same-day delivery with Roadie, Tractor Supply customers can choose “Same-Day Delivery” at checkout on on the website or work with an in-store Team Member to have their in-store purchase delivered.

About Tractor Supply Company

Tractor Supply Company, the largest rural lifestyle retailer in the United States, has been passionate about serving its unique niche, as a one-stop shop for recreational farmers, ranchers and all those who enjoy living the rural lifestyle, for more than 80 years. Tractor Supply offers an extensive mix of products necessary to care for home, land, pets and animals with a focus on product localization, exclusive brands and legendary customer service that addresses the needs of the Out Here lifestyle.

About Roadie

Roadie is the nation’s first crowdsourced delivery service that’s “on the way.” Founded in 2014, Roadie works with consumers, small businesses and corporations across virtually every industry to provide a faster, cheaper, more scalable solution for scheduled, same-day and urgent delivery. With over 150,000 verified drivers, Roadie covers 89% of U.S. households — the largest local same-day delivery footprint in the nation.