However difficult supply chain constraints used to be, things are a lot more challenging today. That's why good supply chain planning and optimization are key to modeling your business, the hurdles it faces, and keeping flexible enough to change in a low-cost way. Nari Viswanathan, research director at Aberdeen Group, discusses the broad components of supply chain planning, such as demand planning, inventory optimization and supply planning. He walks the viewer through a cluttered field of consultants and developers. Further, he notes that among the applications that need improvement today are scenario management, network design, and those that deal with carbon footprints and environmental initiatives. [Run Time (Min): 11:23]