Historically, the role of supply chain planning may have been under-emphasized, but not anymore. Today, it's playing a strategic role, says APQC senior program manager Marisa Brown. She discusses many key performance indicators, such as cash-to-cash cycle time and cost of goods sold as a percentage of revenue, just to name two. In addition, she details the importance of managing demand for products and services. [Run Time (Min): 14:24]