When Intel decided to enter the low-cost chip market with its Atom microprocessor, a small form-factor product made for notebook computers and mobile internet devices, it needed a much lower-cost supply chain than the one that serviced its high-end products. The company achieved this goal by shortening its cycle time enough to enable a build-to-order strategy. Jim Kelso, senior supply chain master at Intel, explains how. [Run Tiime (Min:) 11:52]