![PITNEY BOWES PACKAGE PARCEL BLOOMBERG.jpg PITNEY BOWES PACKAGE PARCEL BLOOMBERG.jpg](https://www.supplychainbrain.com/ext/resources/2024/08/10/PITNEY-BOWES-PACKAGE-PARCEL-BLOOMBERG.jpg?height=100&t=1723435795&width=150)
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Why are companies suddenly waking up to the importance of good supply-base management - and what's the real value of it, anyway? M. Bixby Cooper, associate professor of supply chain management at Michigan State University, draws on the metaphor of major-league baseball to explain. [Run Tme (Min:) 9:56]
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