When Sean O'Sullivan joined Welch's three years ago he was charged with creating a demand planning organization that would collaborate with other parts of the business through comprehensive sales and operations planning. Through development of a disciplined S&OP process, and with the help of demand planning software from Oracle, Welch's has achieved impressive results. In this video, O'Sullivan describes Welch's continuing supply chain transformation. [Run Time (Min:) 8:58]