Last week, I was asked the question, "How do I take the steps to become more demand-driven?" It prompted this response. Demand-driven value networks sense and shape demand to deliver the profitable demand response. This is a stark contrast to traditional supply chains that match demand with supply, but are blind to profitability and true market demand. Companies that are demand driven, sense and align the value network for demand changes five times faster, and they are better at balancing growth and efficiency goals. But, how do they do it? What steps do they take?
