When executives in business-to-business markets think about pricing their products, they often raise the white flag before even stepping onto the battlefield. Over the years, they've accumulated beliefs that limit their pricing effectiveness.
Five beliefs, in particular, have become ingrained in many companies to the point that they seem immovable.
InkaFarma has an ambitious plan to nearly double the number of stores it operates in Peru, with an emphasis on opening up new locations in some of the country's remotest areas. To make that happen, the company needed both a new, automated distribution center and a warehouse-management system with which to run it.
The big North American distributor of industrial products was looking for a means to eliminate paper and curb the flood of e-mail exchanges generated by its supplier-management efforts. It also wanted to keep closer tabs on a growing supplier base. Time for an automated solution.
AmeriQuest Business Services has launched a new offering to help govern companies' indirect procurement, the purchase of non-strategic products and services.
To meet the challenge of Amazon.com and other e-commerce rivals, the parent of Sears, Roebuck and Kmart launches an initiative to provide one- to two-day delivery of orders to online shoppers nationwide, drawing on inventory from strategically located stores.
Deem Inc., a vendor of cloud and mobile commerce technology, has launched an updated version of Deem Spend, a suite of applications to help companies streamline their direct and indirect spend.