Build it and they will come. That is the view many organizations maintain about their data lakes and data warehouses. Companies are rapidly investing in systems and processes to retain business data that they know is valuable. But they have no clue what to do with it.

The top manufacturing facility of Toyota transmissions isn't based in Japan but in Durham, North Carolina. The AW North Carolina (AWNC) plant - a subsidiary of AW, which is based in Anjo City, Japan - churns out more than 600,000 automatic transmissions per year for models such as the Camry, Tundra, Tacoma, Sequoia and, most recently, the Rav4.