An integrated setting for managing demand, supply and inventory involves working with people as much as with technology and information, says Todd Gallant of VF Corp. He explains how the Timberland division of VF is improving collaboration and communication among its associates up and down the supply chain.
Call it the Holiday Retailing Death Match: Team Black Friday versus Team Cyber Monday. Brick-and-mortar versus e-commerce sales. Physical stores pitted against the power of the internet.
Campbell Soup is expert at understanding buying patterns and demand signals for its traditional category, but as it expands into new categories with different types of products the company is having to adapt its forecasting methods. Allyson Hatfield, senior demand planner, discusses these challenges.
From defense to medical, nLIGHT makes very bright lasers that have applications across a swath of industries. Corporate master planner Arvind Arumbakkam discusses the value of S&OP in this high-tech, build-to-order environment.
When Fujitsu noticed diminishing returns in its ongoing efforts to improve forecast accuracy, it adopted a new strategy of product segmentation, changing inventory policies for difficult to forecast items. Barry Chapman of Fujitsu explains how this strategy was implemented and the benefits that the company is reaping.
Tupperware's unique house-party business model presents interesting demand management challenges. Omar Campbell, director of marketing operations, talks about the importance of demand planning vs. forecasting and how Tupperware is working to improve its demand planning processes.
The way most companies evaluate forecasting performance tells them the magnitude of their error, but does little to identify causes of the error or potential for improvement, says Michael Gilliland of SAS. Gilliland explains how the addition of a few simple analytic tools can provide fuller and more useful evaluations.
