Analysis of 2013 and 2014 holiday sales data on 300,000 products indicated more sophisticated retail product management, higher quality merchandise offered at discounted prices, and promotions extended after the holiday season, suggesting a promotion trend retailers are likely to apply for the 2015 holidays and beyond.
Home delivery is shaping up to be the sticky widget in retailers' toolboxes this holiday season - and one that could affect customer loyalty for a long time to come - as half of all consumers won't give merchants a second chance following a disappointing online experience.
Consumers expect to hear knocks on their door from delivery services well into the holiday week and for no cost at all, according to Deloitte's 30th annual holiday survey of consumer spending intentions and trends. In fact, free shipping is the top priority for shoppers when it comes to retail policies, with 72 percent of responding consumers planning to take full advantage of the perk. Nearly 9 in 10 shoppers (87 percent) prioritized free shipping over fast shipping (13 percent) when purchasing gifts shopping online.
Shares in Walmart, the American retailing behemoth, have dropped by a third so far this year. But those of Walmex, its separately listed Mexican arm, are up 30 percent. This shaft of sunlight is surprising, for the mood south of the border has generally been glum.
With a quarter of holiday shoppers planning to spend more this year than last, retailers can start to celebrate. In its second year of research into holiday shopping plans, analytics company SAS polled 3,458 consumers in the U.S., Canada, the U.K., Australia and New Zealand. The U.S. led spending growth with 29 percent of consumers saying they'll spend more. Canadian shoppers, on the other hand, are tightening their budgets this year. Millennial shoppers (ages 18 to 29) are most likely to up their spending this year, while older consumers are tending to stick with last year's budget.
Holiday shoppers are expected to spend more this season, but it's where or how they plan to spend that should interest retailers, as Thanksgiving Day shopping and social media gain in popularity, according to a new study from Accenture.
Shrink, comprised of shoplifting, employee or supplier fraud, and administrative errors, rose in the U.S. from 1.28 percent of sales in 2013-2014 to 1.97 percent during 2014-2015, based upon responses from common retail respondents who participated in Global Retail Theft Barometer surveys both years. Globally, this compares to 1.42 percent, a figure also up from the previous .94 percent average of all common retailers surveyed the previous year.