The conventional view is that consumers are fickle and inconsistent, hard to understand and predict, and therefore unmanageable. In fact, they are perfectly consistent, perfectly understandable, and quite predictable.
Innovative online retail companies are learning how to compete with well-established companies by creatively managing their supply chain. By combining best practices and technological advancements, these companies are disrupting their competitors while maintaining lean inventories and cutting out the middleman to deliver lower prices to consumers.
Teens are shopping like their parents during the back-to-school season, and that's putting a lot of pressure on retailers to change the way they market to them.
The largest U.S. retailers reported strong online sales in their second-quarter earnings reports recently, extending a trend that has seen e-commerce revenue expand far faster than store sales, and several said they are making strides in delivering goods to consumers more profitably.
An influx of sensors relating to Internet of Things technology is generating a growing volume of data to feed the predictive supply chain, and informs not only operational decisions, but also helps analyze the behavioral patterns of workers.
Consumers don't see "channels." They are time-starved and information-rich, and use technology that they carry around in their pockets and purses to find the best solutions to their lifestyle needs.
At the heart of everything omnichannel is inventory. The customer needs to be able to get the merchandise they want, when they want it, and through their channel of choice. There has to be inventory visibility across channels, so stores, warehouses and distribution centers can see real-time inventory levels as part of the order fulfillment process. And finally, in order to actually fulfill orders in a timely and efficient manner, inventory needs to be shared across channels.
While cash remains king at the point-of-sale, a variety of other digital payment methods are preferred by consumers, with 25 percent of all smartphone owners now using mobile wallets.