Import cargo volume at the nation's major retail container ports is expected to rise an unusually high 16.9 percent this month over the same time last year as West Coast ports begin to dig out from a backlog of cargo that built up during just-concluded contract negotiations with dockworkers, according to the monthly Global Port Tracker report released today by the National Retail Federation and Hackett Associates.

Online shoppers around the world want the ability to search and shop on multiple channels and devices, expect to see alternate delivery and payment options, and when it comes to shipping and returns, "free" is a driving factor to complete the sale.

Analyst Insight: The retail industry is undergoing massive transformations as a result of three megatrends: technology, globalization and supply chain. New technologies have changed the definition of the word "shopping." Globalization has resulted in products designed for international consumption and manufactured in the country with lowest total delivered cost. Supply chain's role is to support the desires of global customers with an efficient flow of goods, information and cash. The omnichannel supply chain is critical to these transformations, and it should evolve through a Strategy-Structure-Implementation process. – Jim Tompkins, CEO, Tompkins International

Analyst Insight: The double-digit growth of the ecommerce channel is indisputable; yet, it's still only 6 percent of total U.S. retail spend. Amazon may seem like it's the 600-lb. gorilla, but it may just be Humpty Dumpty sitting on a wall. Omnichannel is certainly getting its share of hype. We believe connected consumer commerce will be a competitive mandate for bricks and mortar retailers. Are you ready for the disruptive changes to the rules of the game? – Rich Sherman, author and founder at Gold & Domas Research

Analyst Insight: The retail cut of the 2014 SCM World CSCO Study reaffirms that for most companies omnichannel is a major retail supply chain disruptor and that, for a few, progress has been made. Fulfillment changes have been driven by a desire for greater speed and agility. Battle lines are drawn between online and bricks-and-mortar supply chains. As omnichannel leaders look to move from walk to run, retail’s best weapon is harnessing demand data to make smart trade-offs. – Matt Davis, SVP Research at SCM World

Analyst Insight: The last two years have seen a rush to provide store fulfillment services - similar to the efforts to deploy e-commerce FCs back in 1998-2000. To date, store fulfillment initiatives have largely been tactical, technology-driven initiatives chartered to leverage existing applications-integration in order to support “save the sale" functionality as well as offload growing FC volumes to the retail store. The coming years will experience a "financial-efficiency" driven effort to maximize profit margin and optimize network inventory efficiency under the new age of constrained IT investment. – Kevin Hume, Principal, Tompkins International

Analyst Insight: Omnichannel commerce is the new "normal" for retail. And it's a tall order for most companies to achieve. You'll need an omnichannel road map that incorporates where you've come from and where you need to be based on your customers' expectations and your business strategy. – Joe Dunlap, Senior Director, Supply Chain Strategy, Fortna Inc.

Although the term "omnichannel" has become most associated with success in retail and consumer goods, few companies are confident in their omnichannel abilities, according to a new study by Ernst & Young and the Consumer Goods Forum. They blame the supply chain.

Analyst Insight: While e-commerce is buzzing, it's still only 6 percent of total U.S. retail spend. For CPG companies, the Online Search to Offline Purchase (O2O) market (30 percent to 40 percent of retail spend) growth is driven by mobile commerce. Some 74 percent of smartphone owners use their device while shopping with 79 percent ultimately making a purchase as a result, according to Retailigence. As the "moment of truth" shifts to the "point of demand", more information is available to support supply chain decisions. – Rich Sherman, author and founder at Gold & Domas Research