With its exclusive license to supply promotional merchandise to the nation’s ballparks, BDA faces a massive challenge in meeting requirements for product quality and on-time delivery.
The home appliance manufacturer introduces a branded product that pumps up sales — and sends the company scrambling for a way to manage the surge in orders.
The grower-owned cooperative seeks to expand visibility of its product “from farm to fork,” in a pilot program undertaken with SAP and a group of supply-chain partners.