Today’s global supply chain complexity creates many blind spots - whether you're managing environmental and political uncertainty, multi-enterprise business networks, the pressures of e-commerce, or multi-modal shipping. Proper visibility has become crucial to mitigating the impacts of disruption and optimally choosing between multiple sources, delivery points, and logistical processes to consistently ensure profitability and customer satisfaction - no matter the situation.
From a retailer’s perspective, all satisfied customers are alike. But those returning an item are likely unhappy for a range of reasons — and it’s increasingly crucial to know what those are.