In light of the shifting CBSA regulatory landscape, businesses in 2024 should be focused on optimizing their Customs operations to protect profit margins.

Business leaders from both shippers and 3PLs must move beyond the conventional “what’s in it for me?” mindset, and make the shift to “what’s in it for we?”

While a TMS can provide access to operational and market data, effectively utilizing that information to optimize supply chain operations goes beyond simply implementing the right technology.

Shippers should have contingency plans in place, maintain flexibility in their logistics strategies, and regularly assess their carrier partners' financial stability and performance.

By staying current with the industry’s ever-evolving trends and technologies, businesses can remain competitive and improve their efficiency and effectiveness — while delivering an exceptional customer experience.