Pierfrancesco Manenti, Gartner vice president analyst, says "commercial innovation" refers to the efficiencies that chief supply chain officers bring to the provider and to the customer.
Leveraging analytics software with supply chain data helps shippers predict freight market trends, lower operating costs, negotiate rates more effectively and respond to disruption quickly.
Karen Betancourt, former vice president of enterprise logistics with Cardinal Health, summarizes takeaways from the Global Supply Chain Marketing Summit, presented by SupplyChainBrain and CSCMP.
To maximize product value and optimize revenue, manufacturers should leverage leading data to enable a proactive — rather than reactive — business strategy.