Most of us fashion ourselves as rational beings, willing to change our minds when presented with facts that contradict our position. What a lovely fantasy.
Amazon last year committed to zeroing out its carbon footprint by 2040, or eliminating the greenhouse gas emissions caused by its activities. The goal is daunting, and there’s no specific plan for how to reach it.
Companies routinely set targets for reducing their greenhouse gas emissions. But a new kind of environmental target is emerging that has been likened to paying reparations to victims of past injustice.