Mike Jarrett, chief executive officer and president of Jarrett Logistics, talks about the scope and purpose of the modern-day supply chain control tower.
In a collaboration with Tive Inc., a tracking and software provider, Maersk designed a proof of concept for a means of keeping tabs on thousands of shipments without having to view each one individually. The higher-level view yielded surprising insights, and confirmed the value of tracking general cargo, not just time-sensitive, high-value shipments.