Full supply chain visibility has risen from companies' sixth most important strategic priority in 2015 to third in 2017, according to a recent GEODIS global supply chain survey. Still, just 6 percent of firms said they had achieved this aim.
"Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway," wrote Geoffrey Moore, author of Crossing the Chasm. Certainly, many CFOs, and not just those with web-based businesses, would wholeheartedly agree: Data are the sensory information produced by a business that has its eyes and ears on operations and customers.
Do companies recognize the importance of supply chain more today than they did 10 years ago? Have they become more sophisticated in their supply chain thinking over that period? The Supply Chain Management Institute at the University of Wisconsin-Milwaukee's Lubar School of Business set out to answer those questions.