The growing role of artificial intelligence and machine learning have enabled retailers and CPGs to create forecasts that allow them to stay ahead of ever-changing demand.
Adform's programmatic campaign technology decreased Audi’s advertising supply chain carbon emissions by 52% helping the car manufacturer bolster the performance of its ad campaign by 65%.
Demi Obayomi, vice president of Sapphire Ventures, discusses mainstreaming supply chain visibility, the critical role of the customer experience, and the need for comprehensive risk management.
Just 25% of suppliers use real-time shipping visibility tools even though 73% of supply chain professionals say real-time shipment visibility is a “must-have” feature.