Georgia Wraight, a strategic executive leader and former executive with Covetrus and The Rockport Group, discusses the importance of brand today, and shares tips on building brand trust for all stakeholders.
The changes, which were communicated at an all-employee meeting on March 7, come two months after a near-disaster on a new Boeing 737 Max operated by Alaska Airlines.
The incident is the latest involving Boeing’s top-selling jetliner, which was grounded worldwide in 2019 following the second of two fatal crashes that killed 346 people.
The accusation is that no documents exist at Boeing to explain how the airplane left its factory missing bolts that would have prevented the accident in the first place.