Shippers walk a tightrope in balancing sustainability goals with demand for goods and the need to remain competitive. Fortunately, the two paths don’t have to be mutually exclusive.

Environmental, social and governance (ESG) standards are becoming essential to the success of global supply chains.

In an age of internet-savvy consumers, companies have employed increasingly sophisticated greenwashing tactics to avoid taking meaningful environmental action, while reaping the reputational benefits of appearing eco-friendly.