As the U.S. economy continues to improve, consumer confidence has been on the rise, which would typically indicate growth for consumer packaged goods manufacturers as well. However, according to a new Hot Topic Report from Acosta, a sales and marketing agency in the CPG industry, unit sales are flat across most categories, and trade promotions continue to decline as a key factor in driving incremental volume. This decline leads to more unprofitable sales for manufacturers. Despite this, CPG manufacturers continue to allocate an average of 15 percent to 20 percent of gross sales to trade promotion.
Let's say you're about to design a brand new product. You have a lot of work ahead of you. You need to define the specs, create the design, source suppliers, check in with experts in legal and in safety, set up a testing procedure, do trial runs. Then the product will go into mass production, require a warranty, be put into actual use.
Carbon pricing, in the form of a carbon tax or a cap-and-trade system, is used by businesses and governments all over the world to cut greenhouse gas emissions and, according to proponents, grow the economy.
After a spike more than a decade ago catalyzed by a buying spree of ERP, supply chain, web front ends and so on, one would think that a market like integration would be a no-grow or go-away market. But quite to the contrary, the tool suites, the delivery options, and sales of even traditional elements continue to grow. Why is this?
In its quest to slake the world's thirst, Coca-Cola is intent on making milk a billion-dollar brand. But not just any kind of milk. Coke has joined forces with a dairy cooperative to create Fairlife, which produces a filtered, high-protein, low-sugar, lactose-free designer milk also called Fairlife.
Ninety-nine percent of consumers who take delivery of online orders in brick-and-mortar stores are pleased with the experience, according to a recent survey. Twenty-nine percent said the option is why they placed the order in the first place.
The electronic air waybill (eAWB) has arrived. But certain air freight forwarders and carriers are still holding on to the paper version for dear life.
The latest supply-chain news, analysis, trends and tools for executives in the consumer packaged goods industry. Learn how consumer packaged goods companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
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