Retailers can no longer wait to adopt BOPIS - the ability to buy online, pick up in store - according to a report from Kibo, a cloud-based omnichannel commerce platform provider. But a small percentage, only percent 7 percent, act to ensure that a sale is made.
Digital retail marketing is set to increase from $174bn in 2015 to $362.1bn by 2020, according to Juniper's latest research, Digital Retail Marketing: Coupons, Advertising & Consumer Engagement 2015-2020.
The latest supply-chain news, analysis, trends and tools for executives in the consumer packaged goods industry. Learn how consumer packaged goods companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
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