At the heart of good content marketing is good content. At the heart of good content is good writing. At the heart of good writing is compelling, irresistibly persuasive tone. So why does so much B2B copy sound the same?
MBM Corp. is a customized food products distributor to 28 restaurant chains in the U.S. and abroad. Because truck drivers are a critical part of MBM's operations and its primary customer contact, driver recruitment and retention are crucial strategies, says Mark Luttrell, vice president.
When discarded computers and printers arrive at its facility, Sinctronics uses RFID readers to identify their component materials so they can be more quickly recycled and incorporated into new IT products.
As a major distributor of food supplies to restaurants, Quality Custom Distribution must monitor and document warehouse and in-transit temperatures for products ranging across four different temperature zones. A custom designed fleet and tailored solutions ensure supply chain integrity for every customer.
Global retailer Marks & Spencer (M&S) is expanding its use of EPC ultrahigh-frequency (UHF) RFID technology at most of its stores, from 80 percent of its general merchandise toward a goal of tagging 100 percent of goods within the next two years.
The latest supply-chain news, analysis, trends and tools for executives in the food and beverage industries. Learn how food and beverage companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
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