Promotions are often implemented as successful marketing tactics to assist in attracting new customers, retaining existing customers, testing new product concepts and quickly reacting to changing consumer demands. Not only do they provide brand recognition, but they also give marketers, product developers and sales people an additional avenue for creativity. While specialty products and limited-time offers can build brand revenue, implementing promotions isn't as easy as one might think when factoring in supply chain management requirements such as fulfillment and distribution.
China's President Xi Jinping said he hoped his nation's annual trade with the countries involved in Beijing's plan to create a modern Silk Road would surpass $2.5tr in a decade.
TNT has inaugurated an international transport hub in Heerlen, the Netherlands, dedicated to the shipping of medical devices to European hospitals and clinics.
Fragmentation in the healthcare industry's supply chain inhibits the ability to evaluate clinical efficacy of purchased supplies, as well as identify opportunities to improve efficiency.
Luxottica Group, a global luxury sunglass and eyeglass company, reports that it has improved quality, as well as the efficiency of its receiving, quality-inspection and subsequent re-stocking of returned products, by between 30 and 50 percent, by deploying a Near Field Communication RFID system. The solution employs an NFC dangle tag attached to each frame, and software that enables workers to view data about the item, and to update its status via NFC-enabled tablets.
Drop a pebble into a fishpond and it creates a tiny ripple. What starts as a local event instantly surges outward, causing a ring of disturbance that grows as it travels across the water. Beneath the surface, the goldfish scatter as a mallard above beats a rapid retreat. And for those who may be dozing on the shoreline, a chain of events has begun that forces change in every direction.
TEG with the support of the Hungarian Pharmaceutical Manufacturers Association (MAGYOSZ) announces the 2nd Central Eastern European Pharmaceutical Manufacturing Excellence Award
The latest supply-chain news, analysis, trends and tools for executives in the pharmaceutical and biotech industries. Learn how pharmaceutical and biotech companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
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