While pop-up retail is not new - dating back to California-based Vacant in 1999 - the concept of pop-up distribution centers is a fairly new one. Following the same idea, it involves setting up a temporary distribution center in a specific location for a set period of time to meet a temporary need, then shutting it down.
As retailers look ahead to the holiday selling season, e-commerce platform provider Volusion predicts that online sales during the holiday season will grow 9 percent compared to last year for small- to medium-sized businesses.
For growing ecommerce companies, timeliness is next to godliness. According to the 2014 UPS Pulse of the Online Shopper survey, half of consumers have abandoned carts due to a lengthy delivery time or no delivery date provided on a retailer's website.
Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1tr, according to the latest study from Deloitte Digital. By the end of 2014, that number will climb to 50 percent, or $1.5tr of total store sales.
The National Retail Federation estimates that nearly $9bn was lost by merchants in returns fraud in 2012. And according to a report from ThreatMetrix, online fraud resulted in about $3.5bn in lost revenue in North America last year.
Survey results from MyBuys and the e-tailing group reveal customer-centric marketing - the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points - increases buyer readiness, engagement and sales activity.
E-commerce sales in B2C soared to new heights in 2012. According to eMarketer.com, e-commerce sales topped $1tr for the first time. The B2C sales grew from 21.1 percent last year to $1tr. This year, sales are expected to grow from 18.3 percent to $1.2tr worldwide. According to eMarketer, it is estimated that Asia-Pacific has surpassed North America to become the No. 1 market for B2C e-commerce sales.
In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success.