Analyst Insight: Entering the second decade of the 21st Century, logistics service providers' mindsets are focused on growth. There has been a lot written about shipper and LSP relationships - what's working and what's not. But there is plenty of room for improvement. Over the last few years, LSPs focused on cutting costs and improving customer satisfaction by standardizing operating procedures, streamlining and integrating IT solutions, managing with KPIs and implementing scorecards. So what is next on the minds of LSP executives - sales and marketing?