FoodLink, a buying platform that connects fresh food retailers and wholesalers to a network of more than 2,000 supplier companies, will acquire TRUETRAC, a provider of mobile traceability solutions to growers, harvesters, packers and shippers of fresh-packed produce. The combined company will be the food industry's first integrated network for produce traceability that links crop planning, harvesting, packing, order management, shipping, receiving and individual item tracking from the field to the supermarket checkout line.
FoodLink will become the online buying platform for all fresh produce, meat, seafood, deli and floral category purchasing across more than 750 stores operated by Ahold USA.