Results from the latest Anholt-GfK Nations Brand Index (NBI) study show that the United States experienced a significant reputation decline compared to 2015 - but still held on to the top ranking.
Research reveals vast age differences in U.S. consumers' attitudes toward mobile payments, with Generations Y and Z - often referred to as Millennials - twice as likely to view them as faster, easier or more efficient than other types of transactions. These younger consumers also show more confidence in the security of mobile payments - although Generations Y and X are actually more concerned than Baby Boomers about the possibility of a personal information breach via mobile payments.
Digital coupon users spend 42 percent more per year at supermarkets than the average shopper - a differential of $1,029, according to a GfK report, based on more than 120 campaigns run by Coupons.com in 2012. This reflects a 7-percent increase compared to 2011.