Due to changing lifestyles and disposable incomes, the global jewelry market continues to rise, with much of that growth being driven by the move to e-commerce. The world's jewelry market is projected to surpass $257bn in 2017 and grow at a compound annual growth of five percent over the next few years. Currently, online jewelry sales only account for four to five percent of the market, but the e-commerce sector is expected to reach around 15 percent by 2020.